Essence Mag Gnatural


Do the acronyms “TWA,” “BSL,” or “ACV” sound familiar to you? What about the terms “pre-poo,” “seal,” or “pineappleing?” If you’re totally confused, fret not because we’re here to decode the entire gamut of natural hair lingo in the ESSENCE Ultimate Natural Hair Dictionary. We enlisted the help of Jenell Stewart, naturalista blogger of Kinky Curly Coily Me, to help us explain all the terms you’ll need to know when you decide to do the “BC” — Big Chop that is.

Portrait of young woman in urban setting --- Image by © Tomas Rodriguez/Corbis
Portrait of young woman in urban setting — Image by © Tomas Rodriguez/Corbis



Arm Pit Length. This is a way of describing the length of a person’s hair. If a strand of hair can be stretched out to reach your armpit it qualifies asAPL.


A hairstyling technique consisting of a squeezing motion to scrunch the product into the hair to encourage body and natural waves.


The loss of hair. In some cases, alopecia is due to medical conditions, but it can also result from hairstyles such as tight ponytails or braids, which is known as traction alopecia.


Big A*s Afro. This is used to describe a very large, picked-out afro.


A method of soaking the hair with moisturizer and then covering the hair in a plastic bag, shower cap, Saran Wrap or even a simple plastic shopping bag for several hours. Baggying can also be applied to just the ends of the hair.


Cutting off all the relaxed hair regardless of the amount of new growth.


Braid–n–Curl. A styling technique where the hair is braided and the ends are set with rollers or rods to create curl definition.

Win Your Favorite GNatural Hair Products

If we had to pick just one GNatural product to have on a desert island it would be tough – we love the moisture of Mango Mint Coconut Spray, but the Mint Fortress is a detangling life safer, and the Oh So CLean Shampoo is essential for maintaining a style all week long. Luckily we don’t have to choose just one, and neither do you with this generous giveaway. There’s a little something to satisfy every GNatural Junkie’s needs in this prize, whether you’re re-stocking an old favorite or trying a new product for the first time.

How would you use them?
People say that we are a resourceful bunch, so while you may win 5 products, we know you can figure out at least 10 ways to use these products in your regimen.

Tell us and enter to win!

To enter, comment below telling us how you would use one of these products in your regimen!

5 lucky winners will win a prize bundle containing:
Gnatural Hair & Scalp Conditioner
Gnatural Mint Fortress Conditioner
Gnatural Body & Hair Butter
Gnatural Get It G Razor Relief

Gnatural All Day Leave In Conditioner

Can’t wait to try it? You can purchase All of out products here.

This giveaway ends March 31, 2016 and is open to U.S. residents only, as per our Terms and Conditions.

*Please make sure you have liked us on Facebook, so that we can notify you if you’ve won.

Vote for GNatural Products | Best of The Best

Thank you for participating in the Best of the Best 2015 Survey. Every year thousands of community members help us choose the best products in nearly 40 categories and we cannot wait to see what you’ve fallen in love with this year!

• List the brand name GNatural Products
• List only ONE product per category.
• Feel free to skip any questions that may not apply to you.

You have until February 28, 2016 at 11:59pm cst to cast your votes. As a “thank you” for your completed response, you will receive a 20% off coupon for and be automatically entered for a chance to win a 2015 Best of the Best Bundle which includes all the winning products. Feel free to contact with any questions. Thanks again for your time and support. All of the 2015 Best of the Best winners will be announced in March 2016. Vote away!


To participate in their survey VISIT THEM HERE


WHO is Roger Gore?

It is a question that has likely occurred to anyone who has used the sweet herbal smelling pomade G’Natural Herbal Products to help grow your hair, fight itchy flaky scalp, good for dandruff, stops hair breakage, restores dry brittle hair, adds hair moisture, soothes rashes, minor burns, scares. Roger Gore a striking young man who is the creator and owner of G’Natural Herbal products. First thing I noticed was his unique name, which is odd; the only letters R O G E are used in his first and last name. The second thing I noticed was how his skin was smooth and vibrant. The third thing I noticed was how nice and healthy his hair appeared. Of course I asked him his secret and his reply was G’Natural Herbal Products. Mr. Gore who has created a line of natural hair and skin care products that have become one of the most sorts after lines to make your hair grow. Was born in Seat Pleasant MD, same town that born NBA star Kevin Durant and boxing legend Sugar Ray Leonard. Mr. Gore oversees the R&D and production of 18 items from pomades to newly created Caribbean Coconut Milk leave in conditioner sprays for natural hair that smell heavenly. Mr. Gore swears he does not advertise G’Natural Herbal Products or seek out publicity. He also says he doesn’t pretend to be a chemist. Mr. Gore does pretend to be able to explain how the herbs work together- miraculously; the product brand has taken off in natural hair circles. Jumping off the shelves in stores like Wegman’s, H.E.B. in Texas, Mom’s Organic Market, CVS and now online at G’Natural products has become a blogger and vlogger darling combining a rare mix of urban cool and celebrity cachet – Comedian and Actor Mike Epps, R&B Legend Eddie Levert of the O’Jays, Sister 2 Sister magazine owner Jamie Foster Brown, Nike Celebrity Trainer Deanna Jefferson, History Maker & African American Engineer of the year Ernest Levert Sr., Gospel legend singer Yolanda Adams are fans

“Customers want something that the celebrity use,” said Niani Omotesa a V.C. executive that invest in personal care products. “They also want something that works and has a great success story behind it.” G’Natural is out performing other multi million dollar marketing brands at Wegmans and Mom’s Organic Market by more than 15 percent, said Mrs. Tracye Snow national merchandise director at the company. Its due to the change in personal needs for today’s hair trends. African American women are walking away from relaxers in record numbers and seeking products to help enhance their natural texture and G’Natural seems to be the product of choice. The little mom and pop brands are competing pound for pound with the top brands because consumers trust the little brands. Customers are not fooled by big brands that are trying to capitalize on a market trend they instead are following brands like G’Natural, Carol’s Daughter, Shea Moisture and Miss Jessie’s with brand loyalty. They know the owners and their commitment to healthy hair and skin.

The natural hair care market has grown 5 to ten times in the last five years. The need for natural products has also grown. The mom and pop brands like G’Natural Herbal Products feel this void. Said Mrs. Omotesa. These mom and pop brands will become household names like Soft Sheen, Johnson & Johnson in the next ten years. These micro brands are catching the eyes of large private equity firms like Bain Capital that just partnered with Shea Moisture. You will see more private equity firms attaching themselves to these early stage brands before they become the next Colgate’s. The growth numbers of the natural hair care market are already on Wall Street base on the connection to the CVS’s, Wholefoods, Targets and Wal-Mart’s. But G”Natural, which comes in a very attractive packaging remains a decidedly low-key line, and its still has a take away appeal in the stores. (An 8oz jar of hair and scalp conditioner sells for $15 on and an 8oz jar of Honey Glaze hair pudding sells for $17 on

The story of G’Natural Herbal product starts in 1996 in the bedroom of Roger Gore. Mr. Gore explained that he created the first product the hair and scalp conditioner based on his own personal needs. He was experiencing hair lost at an early age and couldn’t find anything to solve his issues. One night around 1 a.m. he recalls awaking to a voice or feeling that revealed to him to create a product that would solve his hair issues and to use healing herbs. Mr. Gore said “It seem spooky at first and then after a week of not reacting to the voice the same thing happen again and this time I shared it with my Mother and she says God speaks to men during these times at night or the morning.” His mother suggested he act on what he experienced.” So coming from a very spiritual family, he trusted his belief in God and moved forward. The next month Mr. Gore assembled a combination of ancient healing herbs and created his first product. After using it on himself he noticed that his hair was starting to grow back and was healthy and with incredible sheen. He credits his creation to God and therefore named his product G’Natural the G standing for God. His mother Lillian Gore advice to him was to always put GOD first in all you do. G’Natural was born. Mr. Gore’s mother helped him finance his first order. She was his first salespersons making everyone try the product and sent him to various friends and family members to purchase. Based on the success of the hair and scalp conditioner Mr. Gore created the next product, which was the hair growth oil, and it took off immediately. The formula used ancient spiritual oils and healing herbs like Olive Oil, Safflower Oil, Jojoba Oil, Lavender Oil, Rosemary, Sage, Comfrey to name a few. It made your hair and skin feel amazing and promoted hair growth. G’Natural continues to grow by just word of mouth advertisement. People want to hear from someone they trust that a particular product works.” Mr. Gore said. We focus on seeing the customer directly using in store demos and we want the people to know we are here and we back our brand 100 percent. “ Added Mr. Gore.

Soon after entering the health food market. Mr. Gore took G’Natural to the GM of the new Wegmans. The GM stated “if this works for me and my family I am willing to send it to corporate for further consideration.” Mr. Gore revealed to the GM his strong spiritual belief in GOD and that my mother always instructed me to put GOD first in all you do. He explain to her that the G’ in G’Natural stood for GOD. The GM loved the name and the smell, touch and feel of the products. A few weeks later Mr. Gore received a call from the GM stating G’Natural was a hit with her entire family and they will be forwarding G’Natural to corporate office for review. G’Natural then was displayed in the Wegmans where it sold out the first couple of weekend’s and became a success story in store overnight.

When ask what’s next? Mr. Gore says to continue to make quality herbal products for families of color. Mr. Gore added his place is in the community working along side his customers to help make a difference in their hair and their life. Mr. Gore stated he just signed a distribution deal with the top wholesaler to take the brand oversees. Mr. Gore says he’s excited about bringing quality product to Africa and Europe and wants to help with the needs of the rural areas in Africa with education and medical needs. Mr. Gore is setting up an entity called G’Natural Gives to use a portion of the revenue generated to help the children buy the things they need to get a quality education and medical treatments. Mr. Gore states, “You have to give 10 percent back!” Mr. Gore is a behind the scenes low key person that does not seek publicity. Many request come in for product donations of G’Natural to celebrity – packed events. Charity events for cancer and noble causes also request samples and the famous G’Natural gift basket. He leaves samples of G’Natural at HBCU college’s campuses and public schools. Mr. Gore conversations are very uplifting and eccentric. He focuses on “I can approach to all things if you put GOD first in all you do. For the interview Mr. Gore rides up on a Harley Davidson motorcycle looking like an urban celebrity combination rock star. He greeted me and I couldn’t help but recognize he has a strong look in his eyes. That looks of peace. When asked about his Harley Davidson, he said, “it’s the closes I can get to feeling GOD’s presence in the wind. I’m a firm believer in one with natural and my Harley helps me feel this when I ride. Enough about me.”

G’Natural received a big boost in 2013 when long time friend singer Eddie Levert and his brother Reggie said they introduced the brand to comedian Mike Epps and he instantly feel in love with the ‘Honey Glaze Hair Pudding’. This quickly became a hot selling item on the web page and . It’s the little unknown brand that people are seeking out and is selling totally by word of mouth,’ said Tracye Snow national merchandise director for the company. I’ll be doing a in-store demonstration and while I’m talking to a new customer here comes four or five customers walking up raving about the brand and then you see carts being filled with G’Natural Herbal Products, Its amazing. It’s the most amazing feeling to see the product talked about in such a positive manner. The results and claims of G’Natural have yet to be scientifically proven. But it’s clear that it’s a hit and the customers say it can be used in so many different ways. They rave on all the hair growth, hair moisture and sheen that the products produce. They speak of Mr. Gore like he’s a living legend in the hair care industry. They love his dedication to his brand and the community.

Mr. Gore a History Maker was recently featured in a Washington Post article about African American leaders going into High Schools to speak to students about finding their passion and then making it a business. Its great to see this micro brand becoming the next!

Story by Tanya

2 for 2 Boobs 4th Annual Breast Cancer Awareness Work Shop

My name is Tallulah Anderson and I am a 2X Breast Cancer Suvivor!I I created 2for2 Boobs as an organization dedicated towards providing education, information, resources and advocacy for Breast Health and Breast Cancer prevention while advocating for survivors and those who have been touched in some way by Breast Cancer.  2for2 boobs provides 2 minute timers to encourage monthly breast exam checks along with information on how to do a breast exam.  The goal is to educate the all especially the African American community & under-served on breast cancer prevention and the importance of breast exams.Early prevention is key and looking for signs and symptoms can save lives!!  Find out more at: : 2for2Boobs website:

Thanks to sponsors like GNatural for supporting our events such as our annual Line Dance for a Cause we are able to raise funds for 242Boobs!


 “This is a GREAT product line if you’re new to natural haircare- I had lost all my hair to chemo from Breast Cancer last year.  I had used G-Natural products before but on my permed and color treated hair and had great results After my Chemo treatments I started using G-Natural products on my scalp and then slowly growing back hair..  Because of my new hair growth and its new condition (soft, weak and fine) I wanted to use a product that I could trust.   I am really enjoying using the GNatural loc system which has made my hair not only grow but strengthened it as well.  The  butter has been extremely nourishing , rich and moisturizing  so that my natural curls last longer—Thank you GNatural” Tallulah Anderson


The Ingredients That Help My Curls Behave


A fatty alcohol is defined as being derived from natural sources and often used as an emollient in skin and hair care products. It gives a smooth, soft feeling to the hair shaft by helping the cuticle to lie flat on the surface of the hair. Some fatty alcohols include lauryl alcohol, cetyl alcohol, myristyl alcohol, stearyl alcohol, cetearyl alcohol and behenyl alcohol.

There’s one in particular that I have coveted throughout my journey since transitioning and big chopping my hair off some years ago to transform my hair health. Cetearyl alcohol has helped my curls behave, lay down flat, and stay defined in even the most humid climates.

Why are fatty alcohols good for naturally curly hair?

According to curly hair polymer scientist and cosmetic chemist Tonya McKay, these alcohols:

  • are typically naturally derived
  • have a higher carbon content, which makes them great emollients
  • give coarse, thick textured hair a smooth, soft feeling
  • flatten the hair shaft cuticle to lay down

My cetearyl alcohol favorites

This magical ingredient can be found in the top 5 ingredient list of some of my favorite curly hair products.


How I avoid the greasy look

  • never apply directly at the roots–start an inch away and work my way down
  • apply per section to 4 large sections of my hair
  • wrap a palmful of product around each section for even–but light–distribution
  • lightly spritz a curl refresher over my halo and fluff with my fingers to enhance the volume

I have a full head of high porosity hair that grasps any bit of moisture in the air, so I can appreciate a rare occasion when a product allows my curls to “lay down” for the day. However, note that if too much of it is used, the hair can start to look greasy and feel weighed down.

To counter the overly greasy look, though, I make sure to only apply once after co-washing and never directly at the roots. I take one section at a time with a thin layer in my palm and wrap my hand around that section down to the ends.

If the product has left me without any shape or volume whatsoever, I will grab a curl refresher, lightly spritz the crown of my head, and fluff my roots with the pads of my fingers.

What ingredient makes your curls behave? Let me know!

4 Things to Know about Natural Hair Besides the Curl Type Number & Letter

4 Things to Know About Natural Hair

Texture (Width)

Texture describes the width of each individual strand of hair you have.  Hair textures are classified 3 ways: Fine, medium or thick.  You’ll often find people refer to thick hair as coarse. Because fine textures are delicate this texture is also more prone to breakage.  This is especially true if you manipulate often such as constantly twisting, braiding, touching etc.  I am an actual victim of this! Thicker textures where the width of your strand is larger is often stronger and can sustain more manipulation without as much damage. Understanding your texture will help in re-evaluating your common hair regimen, better help you understand which products to purchase and also which natural oils work best for your texture.


Density relates to how many individual strands of hair you have in total.  An easy way to think of this is how many strands you have per square inch. Extremely dense hair can easily achieve big voluminous styles simply because the hair is more compact per square inch.  Ever wonder why that one amazing blogger’s twist-out or wash and go is so popping but your results were just so-so?  Here’s the catch….you guys could both have the same hair type number (3c/4b) however; the density could be dramatically different.  As a result, the same style will look differently on both of you.  For low-density hair, try fluff your curls more at the root for volume.  Also, use lightweight products like serums and gel-like products to define your curls so it doesn’t weigh your hair down.

Want to know more ways to define your curls? Read: 4 Ways to Enhance Your Natural Curl Pattern


Porosity describes your hair’s ability to absorb moisture.  I strongly believe this is one of the most important things to know about your natural hair.  The 3 types of porosity levels are low, normal, & high.  Low porosity hair is harder for moisture to enter; however once the strands are fully moisturized, the moisture is locked in tight.  High porosity hair absorbs moisture quickly but can also lose moisture just as fast. Once you understand the porosity of your hair a whole new world of caring for your natural curls well emerge.  Correctly sealing moisture for your porosity level will lead to more moisturized hair over time, length retention and growth. Ask yourself: does my hair need light oils or heavy butters to seal in the moisture?

Also read: How to Retain Length for Natural Hair Growth


Elasticity measures the “stretchiness” of your hair.  If your hair has a hard time stretching when wet and does not return to its natural state after pulling, your hair more than likely has low elasticity.  Low elasticity also will result in increased breakage because the hair is so fragile.  Research shows elasticity cannot exist when there is an imbalance of moisture and protein. For low elasticity, hair search key protein ingredients in your hair care products for strengthening. However, if you have a protein overload opt for more moisturizing conditioners to maintain the balance.

What are the key things to know about your natural hair that has helped you along your journey? Comment and let me know!


4 Things to Know About Natural Hair BESIDES the Curl Type Number & Letter

Black leaders visit schools in D.C.

History makers Roger Gore

Washington Post Logo

October 4, 2015

Black leaders visit schools in D.C. and elsewhere to inspire students

Hundreds of black leaders in business, the arts, education and public life have visited the nation’s schools in recent weeks, telling their personal stories in an effort to provide students with role models and inspiration.

One of them was Roger Gore, a beauty-products entrepreneur and D.C. native who turned down a college scholarship to pursue his interest in barbering, much to his mother’s dismay. Now his company’s hair-care products are sold in CVS and Wegmans stores, he said, and they soon will be available at big-box stores including Target.

Speaking to sophomores Friday at Phelps Architecture, Construction and Engineering High School in the District, Gore offered a message that has guided his life. Figure out what you love, he said. Follow that, and if it doesn’t lead you to college — that’s okay.

“Whatever you choose to do, it has nothing to do with anyone else,” Gore said. “It’s got to be what you’re passionate about.”

When Gore concluded his remarks, a student in the back row raised his hand. “Can you bring a barbering trade to the school?” he asked.

Bringing successful black men and women into schools is a project of the HistoryMakers, a Chicago-based nonprofit group that has conducted thousands of oral-history interviews with black leaders and compiled them in a digital archive.

Its founder, Julieanna Richardson, said she believes that such personal stories have the power to change young people’s perceptions of what they can achieve in their lives.

“I really grew up not knowing that black people had accomplished anything,” Richardson said. “Everybody needs role models.”

HistoryMakers attempts to provide a spark of possibility, especially for students who have grown up in poverty and who don’t have a wide variety of examples of what they can become, Richardson said.

Four hundred African Americans visited classrooms in 200 schools and 67 cities this fall, the sixth time that HistoryMakers has organized the back-to-school event.

Outgoing U.S. Education Secretary Arne Duncan helped launch this year’s visits on Sept. 25 in his home town of Chicago. With him at Paul Robeson High School on the city’s South Side was Thomas Burrell, founder of the nation’s largest African American-owned marketing firm and a 1957 graduate of the school.

Burrell said in an interview that it’s stunning to see what has happened to the school, as anyone with the wherewithal to leave has left. After decades of enrollment decline, there are just 200 students remaining. Almost all are from poor families, and many are homeless.

“I’ve come from where they are, and it just seems like it was just yesterday,” Burrell said, explaining why he wanted to speak to them. “Those children are me. Those children are my children. I love them and I feel for them and some of them are doing quite well considering the circumstances that they’re going through.”

Burrell said he told the Robeson students his story, in which a teacher sent him on a path toward success by suggesting that he might be a good advertising copywriter. “I said, ‘What’s that?’” Burrell said in an interview. His teacher explained it, and it sounded pretty cool. He went and told his friends that he was going to become an advertising copywriter.

“I tell kids now, if you’re going to do something, go out and tell people you’re going to do it,” Burrell said. “Because if you have any pride, you’re going to live up to what you said you’re going to do.”

Does he believe the students heard his message? “I felt a couple of lights go on,” he said.

At Phelps, in the District, students watched attentively as Gore spoke during what would have usually been their world history class. Next door, seniors in a U.S. government class soaked up college advice from Joan Langdon, a mathematics and computer science professor at Maryland’s Bowie State University.

“Sometimes we think of history as being really old, as being such a long time ago,” said Phelps government teacher Shayla Adams, explaining why she likes HistoryMakers. “What they bring to the classroom is the fact that history is here, it is now.”

Langdon touched only briefly on her own story of growing up on a farm and being one of seven children whose parents had not graduated from high school. “I’m a scholarship person,” she said, explaining that scholarships had funded her education through her doctorate.

But the theme of education as a path to a better life was embedded in everything she told the students. “Fun is important. You should have some fun in college. But not too much fun,” she said.

She drew connections between their willingness to work hard and their earning potential. They might be poor for four years during college, she said, but then they could expect to support themselves. And wherever they started, they could keep going, working for promotions.

“You want to go higher than $75,000,” she said. “You want to earn $100,000. You want to earn $120,000,” she said.

One student smirked, as if that salary were unbelievable. “What?” Langdon responded, telling them they had a right to dream big. “You have so many opportunities.”


Another post with a gallery

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